An ode to modern femininity

March. 2023

Introducing the SS23 collection shot at Museum Arnhem, Netherlands. The campaign was set against the backdrop of artist Maria Roosen’s sculpture ‘Borstentros’.

The human body, organic growth and fertility take a central role in Roosen's work. The artist uses various materials to intensify these themes and begins the creative process with watercoloring sketches.

For this work in particular, Roosen experimented with the concept of grapes and further developed that idea into a cluster of different breasts in glass. A beautiful play of duality.

Roosen was invited to design ’Borstentros' for the Museum Arnhem in 2008 as part of their sculpture garden.

The SS23 campaign was shot by Lukas Wassmann and modelled by Qi Gao.